i usually spray cologne at the back,chest,waist to spread the scent,i also spray my clothes with cologne but dont spray directly on clothes because it might stain.i spray around a feet away.but cologne dont really last that long you need to reapply it over time its less concentrated than perfume.

I think for a guy
your neckline, close to your shirt, and your stomach.
it just seems to be the best places on a man. it stays, and it is not to strong.
For a women, wrists, back of the neck, and along the chest line. That’s where I put on perfume. But, body spray, i just spritz onto a shirt i’ll be wearing, then throw it in the dryer for a few seconds. i like the scent better that way.

Mainly on your clothes. Insides of your arm, or if on skin on your back just below your neck line. I don’t advise putting it on your pants or anything that low.

You spray it on your hair. Whenever your hair moves around it will release some of the fragrance.

Wrists, inside the elbows, and uh on your chest (cleavage).

behind your ears, chest and wrist

spray it on your wrist and at the back of your ears and on the lower part of your shirt.

I think those places that generate heat are the best even over a long period of time. Back of the knees, the wrists, behind the ears and on the chest.

hair

Behind each ear, on the part of your arm bends [front of elbow?], on your wrists, and on the collar of your shirt.

Also, dont “spray” it, dab it.

I heard it stays there longest & have being doing it that way for a while.